BRAND IDENTITY

I managed the social media accounts for MIM, overseeing the transformation from a lack of cohesion and brand identity to a strategically rebranded and consistent digital presence. Leading the firm’s rebranding efforts, I established a strong visual and narrative identity, particularly on Instagram, MIM’s primary sales and advertising channel. Additionally, I was responsible for generating weekly content to maintain engagement and drive brand growth. Below is a comparison illustrating the evolution of the brand’s digital presence.

Instagram: @mim___

Website: mimshoes.com